Description
With the help of this feature, user can set different URLs for different conditions. It is useful when using a segment for separate campaigns is not an option.
Each condition is a set of function and value to be compared with the function result. It is often based on the subscribers attributes (e.g. country, language, etc.)
Complex functions
There also exist functions that operate with a subscriber’s behavioral context (e.g. the number of times the subscriber has clicked on a notification).
Because of their unique nature, these functions are executed on master cluster, therefore, target URLs will always be directed through an additional redirection hop, where all necessary data will be calculated for the final routing decision to be made.